Privacy Policy
1. Introduction
Doorstep Vision Opticians ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or our home eye care services, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We may collect the following types of information:
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Personal details: name, address, date of birth, phone number, and email address
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Health information: details relevant to your eye examination, medical history, NHS eligibility status, and prescription records
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Appointment details: booking dates, service requested, and communication history
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Website usage data: IP address, browser type, and pages visited, collected via cookies and analytics tools
3. How We Use Your Information
We use your information to:
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Arrange and carry out home eye examinations and related services
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Confirm NHS eligibility and process NHS-funded appointments
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Communicate with you about appointments, results, and aftercare
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Maintain accurate patient records as required by professional and regulatory standards
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Improve our website and services
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Comply with our legal and regulatory obligations
4. Health Information & Special Category Data
As an optician service, we process health-related data classed as "special category data" under UK GDPR. This information is only used for providing your care, maintaining clinical records, and meeting our professional obligations as regulated healthcare providers. It is never used for marketing purposes without your explicit consent.
5. Sharing Your Information
We do not sell your personal information. We may share limited information with:
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The NHS, where required to process NHS-funded eye tests
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Care home staff or family members/carers, where you have given permission for them to be involved in your care
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Trusted third-party service providers (e.g. appointment scheduling, secure record-keeping) under strict data protection agreements
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Regulatory bodies, where legally required
6. Data Retention
We retain personal and clinical records for as long as necessary to provide our services and to meet legal, regulatory, and professional record-keeping requirements applicable to optical practices in the UK.
7. Your Rights
Under UK GDPR, you have the right to:
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Access the personal information we hold about you
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Request correction of inaccurate information
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Request deletion of your information, where legally possible
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Object to or restrict certain uses of your information
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Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us using the details below.
8. Cookies
Our website may use cookies to improve your browsing experience and understand how visitors use our site. You can control or disable cookies through your browser settings at any time.
9. Data Security
We take appropriate technical and organisational measures to protect your personal and health information against unauthorised access, loss, or misuse.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
Doorstep Vision Opticians
📞 07780 470943